Alright, after Richard’s challenge, let’s set out the plan for some of my future posts. I have long been fascinated with the use of PR during important events by equally important people in history, especially before the modern age. I guess Richard just gave me the kick start I needed.

Public relations (although the term did not exist till well into the 20th century) has always been a key element in court and politics. Although most monarchs followed the principle of their divine right to rule, they still had to be careful to maintain cordial relations with important noblemen and others we would now call ’stakeholders’. This group included other monarchs, the clergy, and in the case of Europe, the Pope who conducted and moderated much foreign diplomacy.

It will indeed be an interesting aspect of learning PR to see its use during the medivial age while also looking at the current developments of the descipline, so thanks a bunch, Richard!